Retail Precedent Study

Earnest Sewn in New York, New York

This retail seems to be similar to The Jean Shop, which is located in New York as well. Earnest Sewn reminds me of Anthropologie because of the antiques used to display products. The antiques they use specifically remind me of what an old barn or farm would have. This particular store is very sustainable with its brick interior and ceiling, as well as furniture.


The Blues Jean Bar in San Francisco, California

Looking at this retail store, it seems like they are marketing towards women instead of men because of its sleek interior design, using chandeliers and furniture that is simple. The Blues Jean Bar only sells jeans unlike the other retail stores mentioned. They have a jean wall which showcases all of the jeans they have to offer. The jeans seem to be located in one area, while the other walls and areas are blank.




Upside Down in Laguna Beach, California

I thought that the display for their clothing was really successful. They used built in shelving units to display multiple size items. The design ideas seems like it mixes eclectic with modern, in terms of its furniture and lighting, especially with the lighting over the table, using flowers hanging upside down. It seems as though their concept might be moving to opposites together in a subtle way.





The Jean Shop in New York, New York

The Jean Shop in New York makes custom jeans designed to fit your body. The interior of the shop is organized in the sense that the jeans are located all over the store but are either folded or hung on the wall. The jeans seem to be spread out, on the benches on the countertop, and even used as display for a detail on the high wall. The space looks very masculine because of the dark wood and light pale colors as well as sustainable, reusing materials like hangers, ladders, wood and even jeans.



Oki-ni in London

This retail store is unlike the rest. In the picture there are only a select retail items that are on display. This is because their line changes all of the time so the clothing collections never last long at all they are always interchanging. Even though they don’t have a lot of items to display, they have a distinct place in the store. They are displayed in the middle of the room or on the wall. In order to buy on of these pieces, you would have to get a hold of a customer service person and ask for your size in the back room and if they don’t have your size they would order it for you.